Juventus FC uses zebras as their mascot and kit design inspiration because of their historic kit change in 1903 to black and white stripes, which earned them the nickname "The Zebras".
History of the Zebra Kit
The Turin-based team adopted the black and white striped kit in 1903, inspired by English club Notts County. This kit change led to the team being nicknamed "The Zebras". Since then, the Juventus kit has become an international symbol of the club.
The Zebra Mascot
The zebra mascot, Jay, has been engaging fans in Turin, particularly during UEFA Champions League matches. Jay's presence brings excitement to the fans, and the mascot has become an integral part of the Juventus brand.
Zebra-Inspired Kits
The design of the stripes on Juventus' new 2023-24 home kit is, according to Adidas, a 'tongue-in-cheek nod to the equally iconic zebra markings. This kit design is a testament to the enduring influence of the zebra on Juventus' brand identity. For more information on football kits and team designs, visit our football explained section.
Sources
- Jay the Zebra | Mascotpedia - Fandom
- What if zebras are just donkeys wearing a Juventus jersey - Facebook
- Juventus go wild with zebra print stripes on new home kit for 2023 ...
- Juventus x Adidas Originals “Zebra” Concept Kit. This kit ... - Instagram
- Juventus Zebra royalty-free images - Shutterstock