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Why do players walk out with children?

Explained by SportCells · 27 June 2026 · 3 min read

Why do players walk out with children?

Football players walking out with children is a tradition that started in 2002, symbolizing the importance of nurturing the future of the sport and promoting child rights, with kids accompanying players onto the pitch as "player escorts" or "mascot children".

Players walk out with children as a symbol of the future of the sport and to demonstrate their commitment to nurturing and promoting child rights. This tradition started in 2002 as a result of a partnership between UNICEF and FIFA.

History of the Tradition

The tradition of players walking out with children began in 2002, when UNICEF and FIFA partnered to promote child rights and nurture the future of the sport. As part of this partnership, children were given the opportunity to accompany players onto the pitch before matches, serving as a reminder of the importance of protecting and promoting the rights of children.

The Role of Sponsors

Sponsors such as McDonald's have played a significant role in the development of this tradition. In 2002, McDonald's became a key sponsor of the mascot program at the World Cup and European Championships, offering parents and children a chance to enter a sweepstakes to win one of the coveted spots to walk out with the players.

The Experience for the Children

For the children who get to walk out with the players, it is an experience of a lifetime. They get to meet their soccer heroes, take in the magnificent scene from pitch level, and be part of a unique and memorable experience. This tradition is not only a great experience for the children, but also serves as a reminder to the players of their role in promoting and protecting the rights of children.

The Significance of the Tradition

The tradition of players walking out with children is a significant one, as it promotes child rights and reminds players of their role in building a world fit for children. It also serves as a reminder of the importance of nurturing and promoting the future of the sport, and the role that children play in that process. For more information on the 2026 FIFA World Cup and the teams participating, visit our website.

Sources

Frequently asked questions

The purpose of this tradition is to remind players of their role in building a world fit for children and to promote child rights.

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